Monday, January 02, 2012

Obesity kills

"Being fat takes the fun out of being a kid," read graphics of a TV ad in which a young girl tells of how she doesn't like going to school because she's bullied over her weight. It is part of a video and print campaign to combat childhood obesity in Georgia, which has one of the highest childhood obesity rates in the nation. But could the ads end up stigmatizing overweight kids instead of solving the problem? "Blaming the victim rarely helps," said Dr. Miriam Labbok, director of the Carolina Global Breastfeeding Institute at the University of North Carolina at Chapel Hill. "These children know they are fat and that they are ostracized already."