Para alguns, poderá significar o advento de uma moda, para outros será o futuro. Nós acreditamos que será definitivamente o futuro: Do-it yourself medical care.
De onde vem esta revolução, quem é que a fará, e será ela possível? Vejamos:
- Pressuposto 1: We all know the health-care system is a $2 trillion dinosaur of the way-old economy.
- Oportunidade 1: So where's the opportunity in that? Everywhere.
- Pressuposto 2: forget about trying to drag doctors, insurers, and hospitals into the Internet age.
- Pressuposto 3: focus on the real customers - you know, the ones formerly known as patients.
- Consumidor: First they used the Net to educate themselves and shake up the medical establishment's; Now they're starting to control their own medical spending; Free to buy health care like anything else, tech-savvy consumers are looking at the next generation of medical services, everything from online genetic testing to Wal-Mart medical clinics.
- Oportunidade 2: But as always, the real opportunity lies with services not yet invented.
- Conceptualização: How about a Priceline for nonemergency surgery? Or an online reservation system for doctors' appointments, à la Open Table?
- Concretização de idéias de negócio na saúde:
- Gene Screen: "Online genetic-testing services are springing up to take advantage of advances in genomics - and the growing willingness of consumers to conduct their most personal business over the Internet".
- Retail therapy: "More people are adding health care to their shopping lists as walk-in medical clinics are popping up in Wal-Marts, drugstores, and other retail outlets".
- A second opinion for medical bills: "As the number of people paying for medical treatment through health savings accounts soars, software services that help them manage bills and spot errors are on the rise".
- Home is where health care is: "The market for home medical monitoring for chronic conditions is taking off thanks to new interactive devices that remotely track patients at home".
Voltaremos a estes assuntos, mais adiante. Estamos mesmo, no início de uma nova era nos serviços de saúde.
